Two-Time World Champion Launches ‘The Big Hit’ In South Yorkshire

The Big Hit is the new experiential campaign from ESR, giving local people the chance to try out squash or racketball at a venue near them, with free ‘taster’ sessions called Try It, a new female only fitness programme called ‘Squashercise’ and ‘Play It’ sessions for regular players, creating a social and friendly sporting environment.

With a Big Hit tour planned in 2013, visiting ten major cities, a host of sports stars and celebrities are expected to take part in the Big Hit, which launched its website;  last week.

Needing little more than a racket, a ball and a pair of trainers squash and racketball are sociable, affordable, fast,
challenging and easily to learn for sports and fitness fans alike. Free equipment is provided at all venues for all promotional activity.

Speaking at the Hallamshire Club in Sheffield when launching The Big Hit on Monday, Matthew said; “When the weather stops many sports, squash really comes in to its own. It is a quick, fun and social indoor game you can play all year round, no exceptions. I have played squash all of my life, but, I have friends who have only just started to learn and they love it for the social side and the health and fitness benefits. You really do only a need a racket and a ball, just get down to a venue near you and give it a try.”

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Two-time World Squash Champion Nick Matthew, fresh from reaching the semi-finals of the JP Morgan Tournament of Champions in New York, was back in South Yorkshire and his home town of Sheffield today, when he played with members of the public at one of the free ‘Try It’ sessions taking place across the country to launch The Big Hit, the new programme from England Squash & Racketball.