AJ Bell & UNSQUASHABLE Announce Pioneering Partnership

AJ Bell, one of the UK’s largest providers of online investment platforms and stockbroker services, has announced a pioneering partnership with UNSQUASHABLE the recently relaunched iconic squash used by Jahangir Khan throughout his record breaking career.

The innovative partnership will ensure that AJ Bell continues to increase its presence in the sport and follows an announcement earlier in the year that the Manchester based company will be the title sponsor of the 2017 AJ Bell PSA World Championships in December. As part of the relationship, the two companies will work together to raise the profile of the expanding stable of UNSQUASHABLE sponsored players and brand ambassadors through targeted online and social media promotions. 
To reinforce and maximise the visibility of the partnership, the playing shirts of leading UNSQUASHABLE players, including recently crowned European Champion James Willstrop, will feature prominent AJ Bell branding.
Willstrop, who defeated World No.1 Gregory Gaultier in the final of the recent AJ Bell ESF European Individual Closed Squash Championships staged at the University of Nottingham, heads an impressive roster of UNSQUASHABLE players including Welsh No.1 and British U23 Champion Joel Makin, Spanish internationals Iker Pajaras Bernabeu and Bernat Jaume, and leading English players Josh Masters, Patrick Rooney, George Parker and Charlie Lee.

“I’m delighted to welcome AJ Bell as an UNSQUASHABLE Official Partner,” announced UNSQUASHABLE Ambassador Jahangir Khan, the record 10-time British Open Champion who used the rackets of the iconic brand throughout his record breaking career.

“AJ Bell has established a formidable presence within squash since sponsoring the 2013 AJ Bell PSA World Championships and we look forward to working closely with them over the coming season and beyond. UNSQUASHABLE rackets were fundamental to my success and relationships with partners such as AJ Bell who share our own aspirations will be key to our future strategy and ambitious plans,” added the former World No.1 who was unbeaten in 555 consecutive matches over 5 years and 8 months – the longest winning streak of any sportsman.

AJ Bell Marketing Director, Billy Mackay said: "We are delighted to be able to support UNSQUASHABLE players in such an imaginative way and look forward to working with one of the most ambitious and progressive squash brands as part of our on-going activities across the world of squash.”

For further information, email: media@isportgroup.com