England Squash appoint Paul Walters to oversee new commercial direction

England Squash have announced the appointment of Paul Walters to the positon of Commercial Manager to drive, develop and implement a new exciting commercial direction for the National Governing Body.
 
The appointment follows extensive consultation with HAVAS Sports & Entertainment, in conjunction with Sport England, to develop a bespoke solution that provides the strategic support necessary for England Squash to make informed resource and investment decisions designed to open-up new long-term and sustainable revenue streams.

Following the research, England Squash, the governing body for squash in England responsible for the organisation and promotion of the sport and its related formats, have identified the key to future success will be identifying the most beneficial and viable opportunities for England Squash to pursue following a reduction in organisational resource.
 
Throughout the contracted term, the new commercial position will seek to introduce a commercial framework across all potential revenue streams, including but not limited to broadcasting, advertising, fundraising, licensing & merchandise, membership, events and general sponsorship.

England Squash Chief Executive Keir Worth said: “Paul’s appointment marks an important next step in the evolution of the sport as we seek out new revenue streams and innovative commercial collaborations. Paul brings a wealth of experience to the role and we’re thrilled to have him on board to grow and diversify the organisation.”

“I am delighted to be working with Keir and the England Squash team to help deliver a valuable and sustainable long-term commercial strategy for the National Governing Body,” said Walters.
 
“Hopefully the work over the coming months can provide a platform for the England Squash to better understand, communicate, deliver and refine the optimum commercial strategy which in turn can drive increased participation to attract, engage, retain and grow the player base throughout the country,” added Walters whose sports management company, internationalSPORTgroup is recognised as the leading squash specialist marketing agency in the UK.

For further information, email: paul.walters@englandsquash.com