internationalSPORTgroup™ was foundered by Paul Walters in 2004 following a successful career in sports marketing with several leading sports companies
internationalSPORTgroup™ (2004 – present)
Chief Executive Officer
Responsible for formulating and delivering the company’s short, medium and long-term strategic marketing and financial business plans, including the management of employees and third-party contractors across the company’s diverse range of activities, including but not limited to events, ticketing sales, print and web-based media, player management, consultancy and online sport equipment sales.
Dunlop Slazenger International (1997 – 2003)
Leading manufacturer and distributor of sporting goods, operating mainly in racketsports and golf with important supporting business in leisure clothing.
Group Controller, Squash and Badminton
Responsible for establishing a highly profitable and dominant market leadership position within squash and badminton which led to the Dunlop, Slazenger and Carlton brands delivering consistent high returns to the Group from the categories.
International Marketing Manager – Squash
Responsible for the research, feasibility study, development and worldwide launch of a revolutionary new range of squash balls. This project involved working with, managing and motivating a diverse workforce across all DSG’s key squash regions (including UK, USA/North America, Europe, South Africa and Asia) as well as manufacturing facilities in England and South Africa, which historically had been resistant to change. The project produced a 35% increase in squash ball sales during the first 12 months immediately following the launch and a year-on-year increase thereafter.
Mizuno Corporation (1991 – 1996)
The world’s largest sporting goods manufacturer involved in the full spectrum of world sports across all product categories: equipment, footwear and apparel.
Head of Racketsports, Mizuno Europe:
Responsible for profitably launching the racketsport categories of tennis, squash and badminton across all key European regions.
Wilson Sporting Goods (1990 – 1991)
Respected and highly successful sports equipment manufacturer and supplier. Recognised as a market leader of innovative high-tech racketsport, golf, and team sport products.
Marketing Manager – Racketsports Europe
Responsible for profitably growing tennis, squash and badminton equipment sales by over 15% across key European regions and launching the racketsport accessories category.
Formula Sport International Ltd (1986 – 1990)
A newly formed company, Formula Sport International Ltd purchased the “Inter” footwear brand and the worldwide trade mark for “Grays of Cambridge” racketsport products, in addition to obtaining the UK distribution right for several specialist sports brands, including “Tretorn”, “Sunflex”, and “Etonic”.
Brand Manager – Grays of Cambridge
Responsible for profitably relaunching the Grays of Cambridge brand across squash, badminton and tennis following the advent of graphite technology, which had previously accelerated the demise of a once market-leading brand.
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